About
/
About /
Steve Levar
Entrepreneur
Senior sports media and racing executive with 30+ years of experience building, scaling and leading media, broadcast, digital and creative operations across Australia, Singapore, Hong Kong, Malaysia and the wider Asia-Pacific region.
Founder and CEO of iRace Media, one of Asia’s leading racing media, data and technology businesses, with a successful exit in 2025. Proven ability to establish successful business strategies, lead end-to-end content production, build high-performing teams, develop digital and social publishing models, and strengthen brand equity and awareness.
"When you engage my services, you gain more than industry expertise—you gain a strategic partner with over three decades of experience across horse racing, wagering, media, technology and commercial operations throughout Asia-Pacific.”
Having worked with racing authorities, wagering operators, media organisations and technology providers across multiple jurisdictions, I bring a deep understanding of both global best practice and local market dynamics. My extensive network, regional knowledge and hands-on executive experience enable me to identify opportunities, navigate challenges and accelerate growth in ways that deliver measurable results. Whether your objective is expanding into new markets, growing audiences, enhancing media and content strategies, increasing wagering turnover, or driving commercial performance, I provide practical, actionable advice designed to help your organisation succeed."